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How livestream selling strategy interacts with product line design
Jiang, Yu
;
Lu, Wei
;
Ji, Xiang
;
Wu, Jie
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1187-1214
Persistent link: https://www.econbiz.de/10015063293
Saved in:
2
Consumer's risk perception on the Belt and Road countries : evidence from the cross-border e-commerce
Li, Jianping
;
Yao, Yinhong
;
Xu, Yuanjie
;
Li, Jingyu
;
Wei, Lu
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10012126603
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