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Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng; Tang, Xin; Sugumaran, Vijayan; Xu, Wei; … - In: Electronic commerce research 23 (2023) 1, pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
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A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain
Ke, Hua; Ye, Shujun; Mo, Yutong - In: Electronic commerce research 22 (2022) 4, pp. 1491-1513
Persistent link: https://www.econbiz.de/10013447625