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Transportation research / E : an international journal
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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin
;
Cheng, Ming
;
He, Renlong
;
Yang, Minglei
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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Effect of other visible reviews' votes and personality on review helpfulness evaluation : an event-related potentials study
Zhang, Liyi
;
Guo, Daomeng
;
Wen, Xuan
;
Li, Yiran
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 351-375
Persistent link: https://www.econbiz.de/10013263039
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