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Industrial marketing management : the international journal for industrial and high-tech firms
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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi
;
Parvinen, Petri
;
Malmivaara, Tuuli
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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