Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research and applications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Keyword Optimization in Sponso...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
ANOVA
1
Advertising effects
1
Brand management
1
Branding focus
1
Games-Howell test
1
Gender
1
Gender orientation
1
Geschlecht
1
Internet marketing
1
Markenführung
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Search engine
1
Sponsored search
1
Suchmaschine
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Guo, Xunhua
2
Zhao, J. Leon
2
Chen, George Guo-Qiang
1
Chen, Guoqing
1
Jansen, Bernard J.
1
Mukherjee, Partha
1
Published in...
All
Electronic commerce research and applications
INFORMS journal on computing : JOC
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Electronic commerce research
3
Decision support systems : DSS ; the international journal
2
Electronic markets : the international journal on networked business
2
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
2
International journal of electronic commerce : IJEC
2
Journal of Global Information Management (JGIM)
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
MIS quarterly
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
19th Workshop on Information Technologies and Systems, Phoenix, December
1
Decision sciences : DS
1
Information systems research : ISR
1
Information technology and management
1
International enterprises and global information technologies : advancing management practices
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of Enterprise Information Management
1
Journal of business research : JBR
1
Journal of enterprise information management : an international journal
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Knowledge and information systems : an international journal
1
Management information systems : mis quarterly
1
Omega : the international journal of management science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
SpringerBriefs in Digital Spaces
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
UC Davis Graduate School of Management Research Paper
1
Yang, Yanwu and Zhai, Panyu, (2022). Click-through rate prediction in online advertising: a literature review. Information Processing & Management, 59(2): 102853
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editors' introduction: ECRA special issue introduction for Volume 11, Issue 6, November-December 2012 : information services in e-commerce
Chen, George Guo-Qiang
;
Guo, Xunhua
;
Zhao, J. Leon
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 535-536
Persistent link: https://www.econbiz.de/10009730153
Saved in:
2
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
3
Guest editors' introduction: ECRA special issue introduction for Volume 11, Issue 6, November-December 2012 : information services in e-commerce
Chen, Guoqing
;
Guo, Xunhua
;
Zhao, J. Leon
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 535-536
Persistent link: https://www.econbiz.de/10010117831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
