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~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Electronic word of mouth as a promotional technique : new insights from social media
Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
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Journal of global fashion marketing : JGfM
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The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
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