Morgan, Robert M. (ed.); Parish, Janet Turner (ed.); … - 2015
1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner...
