'Economic geography and industrial economics have traditionally been two distinct fields of scholarship separated by entirely disparate literatures, methodologies and research agendas. No more. With publication of this path-breaking collection of meticulously crafted studies, the editors have...

pt. 1. Conceptual challenges in evolutionary economic geography -- pt. 2. Firm dynamics, industrial dynamics and spatial clustering -- pt. 3. Network evolution and geography -- pt. 4. Institutions, co-evolution and economic geography -- pt. 5. Structural change, agglomeration externalities and...

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing’s...

During the previous decade, the multi-disciplinary field of family business has advanced significantly in terms of advances in theory, development of sophisticated empirical instruments, systematic measurement of family business activity, use of alternative research methodologies and deployment...

'This book is a well written and handy source for readers. Additionally, it provides an overview of current issues relevant to the development of entrepreneurial policy, which is based on interesting case studies across a number of nations ...' - Dessy Irawati, International Journal of...

pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.