There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

The China business model in context--setting the scene / Elisabeth Paulet, Chris Rowley -- Guanxi culture: how it affects the business model of Chinese firms -- Zhang Chi, Hong Seock-Jin -- Interpreting China's model for business : roles of corruption, favoritism, reliability, and responsibility...

Cover -- Title Page -- Copyright Page -- Contents -- List of Contributors -- Preface -- Chapter 1 - Political Economy of Resources and Infrastructure in India -- 1 - Problems with land acquisition -- 2 - Impact on industry -- 3 - Impact on the power sector -- 3.1 - Impact of Mining -- 3.2 -...