This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged...

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In...