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E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012
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Customer orientation in emerging markets : concepts and empirical tests
Rozhkov, Alexander G.
;
Smirnova, Maria
;
Rebiazina, Vera A.
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 170-189)
.
2015
Persistent link: https://www.econbiz.de/10011391641
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