Diffney, Seán; Lyons, Seán; Malaguzzi Valeri, Laura - In: Energy Policy 62 (2013) C, pp. 978-988
In this paper we study an advertising campaign launched by the Irish government to induce more energy-efficient behaviour and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a...