This study applies a threshold model proposed by Granovetter (1978) to analyze the diffusion process of donating behavior for renewable energy. We first use a stated preference survey to estimate the determinants of a decision to support the donation scheme under various predicted participation...

This study examines the influences of financial and non-financial factors on electricity-conservation behaviour. A random sample of 236 Japanese households participated in the field experiment and the participants were offered two interventions, such as monetary rewards, depending on their...