Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

Objective: To explore the practises that characterise the International Entrepreneurial Orientation (IEO) of SMEs who endeavour to reach foreign markets from emerging economies. Research Design & Methods: The multiple case study method analysed data collected through interviews and examined with...