Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

Objective: To explore the practises that characterise the International Entrepreneurial Orientation (IEO) of SMEs who endeavour to reach foreign markets from emerging economies. Research Design & Methods: The multiple case study method analysed data collected through interviews and examined with...

Objective: The objective of the study is to investigate the relationship between Entrepreneurial Orientation and the performance of small firms in Nigeria to determine the effect of environmental hostility towards this relationship. Research Design & Methods: A survey was conducted on small...

Objective: Our purpose was to determine the mediating role of organizational capabilities between organizational culture, entrepreneurial orientation, and organizational performance of small and medium-sized enterprises (SMEs) in Pakistan. Research Design & Methods: A total of 384 questionnaires...