Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech consumers by using a...

Objective: The objective of the article is to answer the research question whether there exists any correlation between the image of a company as an employer and consumers’ recommending its offer. Research Design & Methods: Survey questionnaire conducted on a group of 896 respondents provided...

Objective: The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods: A nationwide quantitative survey on a statistically...

Objective: The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a...

Objective: The article aims to investigate how patriotic entrepreneurship is understood by Polish and Ukrainian entrepreneurs. Research Design & Methods: Qualitative research was carried out as part of the research conducted on the opportunities presented by the development of patriotic...

Objective: The objective of the article is to investigate the relationship between environmental support and entrepreneurial intention, as well as the mediating and moderating effects involved. Research Design & Methods: A web-based survey was conducted among a sample of 612 students from...