Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

Objective: The objective of this article is to offer arguments for the strategic support of entrepreneurial processes that stimulate value creation. Recent findings show that firms concentrate mostly on outcomes and performance, neglecting the primary sources of value creation. As value is...

Objective: To explore the practises that characterise the International Entrepreneurial Orientation (IEO) of SMEs who endeavour to reach foreign markets from emerging economies. Research Design & Methods: The multiple case study method analysed data collected through interviews and examined with...