Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185
Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … 2021. Research Design & Methods: The study includes a sample of 240 Polish manufacturing SMEs contacted with the CATI … sensing, opportunity focus, proactive orientation, and adaptation strategy applied by manufacturing SMEs in the B2B markets …