Objective: The objective of the article is to provide a comprehensive identification and understanding of the challenges and opportunities associated with the use of generative artificial intelligence (GAI) in business. This study sought to develop a conceptual framework that gathers the...

Objective: The article aims to offer a thorough examination and comprehension of the challenges and prospects connected with artificial intelligence (AI) prompt engineering. Our research aimed to create a theoretical framework that would highlight optimal approaches in the field of AI prompt...

Objective: The aim of the article was to conduct an explorative study on the relationship between business model innovation and digital technologies in incumbent small and medium-sized enterprises (SMEs). Research Design & Methods: A qualitative methodology supported the study by providing a...

Objective: The existing literature on artificial intelligence is reviewed with the aim of identifying interesting and novel research avenues. This leads to a focus on experiences, customisation, diversity and strategy as the main issues requiring further investigation. Research Design & Methods:...

Objective: This study aimed to investigate the role of knowledge management orientation (KMO) in small and medium-sized companies (SMEs) as a driver of competitive position, with customer orientation and participation in international networks as mediating variables. Research Design & Methods:...

Objective: The objective of this article is to analyse the effect of knowledge management on the performance of silver craft SMEs through competitive advantage as a mediator. This study also explores the dimensions and indicators of each latent variable: knowledge management, competitive...

Objective: The objective of the article is to study zombie business strategies in Ukrainian practice and present the influence of traditional and manipulative tools on business activity in conditions of weak institutional environment. Research Design & Methods: We apply linear and logistic...

Objective: The objective of the article is to contribute to a greater and deeper understanding of the ES conceptualisation. The relevance of the topic of Entrepreneurial Strategy (ES) stems from growing interest of society in entrepreneurship, which has become extensively discussed although the...

Objective: This research aims to develop the constructs and to study the causal relationship between start-up entrepreneurship (SUE), disruptive business models (DBM), and firm performance (FPF) of start-ups in Thailand. Research Design & Methods: A quantitative research, a total of 186 samples...

Objective: To explore the use of organisational learning practices in start-up growth by focusing on start-up development stages and the 4I framework of organisational learning. Research Design & Methods: The qualitative analysis was performed based on seven case studies: Lithuanian...