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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Global business and organizational excellence : a review of research & best practices"
~subject:"West Africa"
~type:"article"
~type_genre:"Amtsdruckschrift"
~type_genre:"Fallstudie"
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Entrepreneurship marketing : principles and practice of SME marketing
Global business and organizational excellence : a review of research & best practices
International journal of applied economics and econometrics : IJAEE
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
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Marketing strategies at the bottom of the pyramid : examples from Nestlé, Danone, and Procter & Gamble
Payaud, Marielle A.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010346549
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