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Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...
Persistent link: https://www.econbiz.de/10012812878
The benefits that rigorous analysis can have for retail-store portfolio management in guiding and informing investment decisions (store expansion, closure, extension, refascia, and acquisition) is well established within the economic geography research literature. However, studies of retailers...
Persistent link: https://www.econbiz.de/10009350483
Persistent link: https://www.econbiz.de/10006152008
Persistent link: https://www.econbiz.de/10006152124