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Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...
Persistent link: https://www.econbiz.de/10012812878
W<sc>ood</sc> S. and R<sc>eynolds</sc> J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, <italic>Regional Studies</italic>. Establishing territorial embeddedness within host regions in international retail expansion is well known to...
Persistent link: https://www.econbiz.de/10010976732
The benefits that rigorous analysis can have for retail-store portfolio management in guiding and informing investment decisions (store expansion, closure, extension, refascia, and acquisition) is well established within the economic geography research literature. However, studies of retailers...
Persistent link: https://www.econbiz.de/10009350483