Grabher, Gernot - In: Environment and Planning A 33 (2001) 2, pp. 351-374
In the 1980s, the hegemony of the large US advertising networks has been challenged by a new breed of London-based agencies who pioneered what is known in the trade as 'second wave'. On the one hand, second wave implied the emancipation of Soho from an 'outpost of Madison Avenue' to the...
