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We report a study designed to test whether visitors to virtual exhibition environments are sensitive to patterns of display covisibility. We show that visitors’ assessment of the clarity of presentation of a pictorial theme is associated with the degree of covisibility of member works. We also...
Persistent link: https://www.econbiz.de/10011003118
Recent studies have confirmed that store layout influences a shopper’s movement, purchasing behavior, and preference. However, the systematic and quantitative description of the layout of retail stores has been discussed in few studies. The analytic method for describing a layout...
Persistent link: https://www.econbiz.de/10011240541