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Handelsmanagement
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ECONIS (ZBW)
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Auf dem Weg zur direkten Produkt-Rentabilität : wichtiger Baustein im Gesamtkonzept des Marketing
Kempcke, Thomas
(
revision
)
-
1992
Persistent link: https://www.econbiz.de/10000412477
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Lexikon Handelsmanagement : Controlling, Führung, Marketing
Hudetz, Kai
;
Kaapke, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003803442
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