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~isPartOf:"Erfurter Hefte zum angewandten Marketing"
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Erfurter Hefte zum angewandten Marketing
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Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
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Marketing intelligence & planning
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Produktmanagement
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Schriftenreihe Studien zum Konsumentenverhalten
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Strategisches Marketingmanagement
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Drees, Norbert
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