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The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods
Kraushar, Peter M. - In: Esomar congress (1974), pp. 285-299
Persistent link: https://www.econbiz.de/10003607851
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New product sales forecasting recent bases model experiences in Europe and in the United States
Lin, Lynn Y. S.; Pioche, Alain; Standen, Patrick - In: Esomar congress 35 (1982) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10003618125
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New product research : a different approach
Tomlin, Edward R. - In: Esomar congress (1974), pp. 263-283
Persistent link: https://www.econbiz.de/10003703341
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Discrimination testing: further results and developments
Greenhalgh, C. - In: Esomar congress (1970), pp. 181-199
Persistent link: https://www.econbiz.de/10003563409
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Some techniques and interesting results in discrimination testing
Greenhalgh, C. - In: Esomar congress 19 (1966) 14, pp. 1-28
Persistent link: https://www.econbiz.de/10003563418
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Pricing new products at better value for money: the ultimate challenge for market researchers
Frappa, Jean-Paul; Marbeau, Yves - In: Esomar congress 35 (1982) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10003552713
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Predicing the sales potential of new products : a review odf current methods and their applicability to different new product types
Godfrey, Simon; Wilkinson, Jon - In: Esomar congress 36 (1983) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10003561231
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Towards the elimination of risk from investment in new prosucts : Experience with micro-market testing
Pymont, Brian C.; Reay, D.; Standen, P. G. M. - In: Esomar congress (1976), pp. 169-193
Persistent link: https://www.econbiz.de/10003658628
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Welche Meßwerte sollte ein Produkt in einem Blindtest mindestens erzielen, wenn ihm eine Marktchance zugebilligt werden soll?
Rehorn, Jörg - In: Esomar congress (1976), pp. 213-233
Persistent link: https://www.econbiz.de/10003659131
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The contribution market research can make strategic planning by exploring and exploting the product life cycle concept
Mesdag, Martin van - In: Esomar congress (1970), pp. 95-110
Persistent link: https://www.econbiz.de/10003630625