Narrow search
Showing 1 - 10 of 79
Cover Image
From hats, rabbits and magicians to the present day : an up-to-date aapraisal of the role and value of qualitative research as an aid to marketing decision-making
Goodyear, John R.; Vineall, Michael G. - In: Esomar congress (1976), pp. 263-292
Persistent link: https://www.econbiz.de/10003562423
Cover Image
Konstruktion eines Marketingmodells auf der Basis von Verbrauchgewohnheiten und Einstellungen
Neffe, L. K. - In: Esomar congress 19 (1966), pp. 1-12
Persistent link: https://www.econbiz.de/10003639061
Cover Image
Decision behavior by supermarket shoppers
Pillet, Antoine - In: Esomar congress (1968), pp. 853-874
Persistent link: https://www.econbiz.de/10003651104
Cover Image
Researching the changing consumer
Baldwin, E. S.; Lunn, J. A. - In: Esomar congress (1972), pp. 1-26
Persistent link: https://www.econbiz.de/10003479752
Cover Image
Potentiale und Trends alternativen Verhaltens in der Bundesrepublik Deutschland - Zielgruppen für das zukunftsorientierte Marketing
Venth, Ortrun - In: Esomar congress 35 (1982) 1, pp. 209-254
Persistent link: https://www.econbiz.de/10003700448
Cover Image
Decline in the status of household decision-making
Cooper, Peter - In: Esomar congress (1968) 2, pp. 901-914
Persistent link: https://www.econbiz.de/10003518615
Cover Image
Neue überraschende Erkenntnisse durch indirekt messende Forschung
Hansen, Jochen - In: Esomar congress 36 (1983) 2, pp. 55-86
Persistent link: https://www.econbiz.de/10003570994
Cover Image
Multivariate data analysis and consumer behaviour: a review
Evrard, Yves - In: Esomar congress 35 (1982) 2, pp. 211-228
Persistent link: https://www.econbiz.de/10003572854
Cover Image
The use of attitude data in the short-term forecasting of durable expenditure
Heald, Gordon - In: Esomar congress (1970), pp. 1-11
Persistent link: https://www.econbiz.de/10003573662
Cover Image
Price behaviour models
Heteren, A. H. J. van; Asselbergs, W. J. M. - In: Esomar congress (1974), pp. 1-29
Persistent link: https://www.econbiz.de/10003504593