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Die Kritik des Consumerism an der Marktforschung
Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
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Konstruktion eines Marketingmodells auf der Basis von Verbrauchgewohnheiten und Einstellungen
Neffe, L. K. - In: Esomar congress 19 (1966), pp. 1-12
Persistent link: https://www.econbiz.de/10003639061
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Decision behavior by supermarket shoppers
Pillet, Antoine - In: Esomar congress (1968), pp. 853-874
Persistent link: https://www.econbiz.de/10003651104
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Researching the changing consumer
Baldwin, E. S.; Lunn, J. A. - In: Esomar congress (1972), pp. 1-26
Persistent link: https://www.econbiz.de/10003479752
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Potentiale und Trends alternativen Verhaltens in der Bundesrepublik Deutschland - Zielgruppen für das zukunftsorientierte Marketing
Venth, Ortrun - In: Esomar congress 35 (1982) 1, pp. 209-254
Persistent link: https://www.econbiz.de/10003700448
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An assessment of micro-behavioural modelling and its cost effectiveness
Lunn, J. A.; Blackston, M. M. - In: Esomar congress (1978), pp. 723-753
Persistent link: https://www.econbiz.de/10003494731
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Public policy and consumer information : a researcher's point of view
Faivre, Jean-Philippe - In: Esomar congress (1976), pp. 29-57
Persistent link: https://www.econbiz.de/10003544468
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Young peoples' attitudes: a study of their development in a changing world
Cooper, P.; Martyn, J. - In: Esomar congress (1972), pp. 49-74
Persistent link: https://www.econbiz.de/10003518614
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Decline in the status of household decision-making
Cooper, Peter - In: Esomar congress (1968) 2, pp. 901-914
Persistent link: https://www.econbiz.de/10003518615
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Consumer purchasing patterns in successive time-periods
Goodhardt, G. J. - In: Esomar congress 19 (1966), pp. 1-13
Persistent link: https://www.econbiz.de/10003561859