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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
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Brand image
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Klein, Kristina
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Völckner, Franziska
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Bruno, Pascal
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Melnyk, Valentyna
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Essays on the effects of brand names and prices on consumer behavior
Journal of retailing and consumer services
957
Journal of business research : JBR
930
The Canadian journal of economics
899
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The journal of brand management : an international journal
623
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
NBER working paper series
425
SpringerLink / Bücher
423
The journal of product & brand management
421
L' Actualité économique : revue trimest.
418
Working paper / National Bureau of Economic Research, Inc.
397
Canadian tax journal
390
NBER Working Paper
362
Cat.
358
Journal of retailing
351
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
International journal of retail & distribution management
258
The international review of retail, distribution and consumer research
252
Applied economics
241
Discussion paper series / IZA
225
Discussion paper
224
Psychology & marketing
216
European journal of marketing : EJM
197
Staff working paper / Bank of Canada
195
European journal of operational research : EJOR
191
International journal of production economics
191
Canadian farm economics
175
Working paper / Bank of Canada
171
Asia Pacific journal of marketing and logistics
167
IZA Discussion Papers
165
Journal of marketing
164
Research paper / Statistics Canada
162
American journal of agricultural economics
155
IZA Discussion Paper
155
Journal of strategic marketing
148
Journal of marketing management : MM
147
Marketing intelligence & planning
145
Industrial marketing management : the international journal for industrial and high-tech firms
141
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
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2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
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