The purpose of the study is to present the conceptual framework for encouraging sustainable behavior among consumers. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation,...

The aim of the study is to identify and assess the factors affecting consumer choices on the market of food products, considering problems of the country of product origin. While preparing the study we used results of surveys conducted among purchasers of food products from Poland, Slovakia,...

Halal industry has became the center of attention worldwide as one of the most important emerging businesses to be researched and developed. Growing demand from approximately 1.8 billion Muslims in the world has became a crucial initiative for Halal industry in many different countries around...