The purpose of the study is to present the conceptual framework for encouraging sustainable behavior among consumers. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation,...

B Corp certification originated in the United States (U.S.) but firms in other countries including Australia and New Zealand are increasingly seeking certification. B Corps are for-profit companies that voluntarily agree to meet high standards of social and environmental performance and...

The higher education sector as a bastion of sustainability research has embarked in continual efforts to make its buildings more sustainable. Besides being environmentally friendly and economically feasible in the long run, there are perceptions that sustainable buildings are more user friendly...