Purpose – This study seeks to examine country of origin (COO) and national loyalty effects on Lebanese consumers' quality perceptions, attitudes, and purchase intentions with respect to airlines serving Lebanon. Design/methodology/approach – The research comprised formulation of a detailed...

Purpose – This study aims to examine country of origin (COO), price and brand effects on Lebanese consumers’ attitudes towards US products and brands while evaluating a low‐involvement product like chocolate. Design/methodology/approach – The research comprised formulation of a detailed...