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Purpose: The study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated content. Furthermore, it examines the...
Persistent link: https://www.econbiz.de/10012638180
Purpose – Drawing on family-business and business model (BM) literature the purpose of this paper is to explore whether a relationship exists between the family involvement in the management (i.e. closed or mixed management) and BM choice. Design/methodology/approach – A multiple case study...
Persistent link: https://www.econbiz.de/10014729836
Purpose – The purpose of this paper is to examine the performance evolution of enterprises in Italian industrial districts. In particular, economic performance indicators are analysed for Arezzo goldsmith enterprises, to highlight: differences in the goldsmith local systems performances; the...
Persistent link: https://www.econbiz.de/10014729625