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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of innovation management"
~isPartOf:"Strategic change : SC ; briefings in entrepreneurial finance"
~person:"Gofman, Alex"
~subject:"Erfolgsfaktor"
~subject:"Führungsstil"
~subject:"Geschäftsmodell"
~subject:"Leadership style"
~subject:"Organisatorischer Wandel"
~subject:"Strategisches Management"
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Europäische Hochschulschriften / 5
International journal of innovation management
Strategic change : SC ; briefings in entrepreneurial finance
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ECONIS (ZBW)
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1
Role of corporate
leadership
and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
2
Improving customers targeting with short intervention testing
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of innovation management
14
(
2010
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10008664313
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