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Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
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The scope of this volume centers on advancements in the state of art and the state of the practice in computer-aided systems in public transport. Yet, this volume illustrates a greater breadth of subjects in this area. The common theme remains the use of computer-aided methods and operations...
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Negotiations are of increasing importance in highly regulated sectors, particularly in network industries such as telecommunications and transport. Negotiating partners in these markets are often not equal with regard to their various sources and instruments of power. This analysis shows that...
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