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~isPartOf:"Europäische Hochschulschriften / 5"
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Marketingmanagement
120
Marketing management
114
Theorie
79
Theory
79
Deutschland
66
Germany
62
Marketing
35
Market research
13
Marktforschung
13
Erfolgsfaktor
11
International marketing
10
Internationales Marketing
10
Bank marketing
9
Bankmarketing
9
Direktmarketing
9
Kommunikationspolitik
9
Strategisches Management
9
Wettbewerbsstrategie
9
Bank
8
Beziehungsmarketing
8
Competitive strategy
8
Consumer goods marketing
8
Direct marketing
8
Konsumgütermarketing
8
Public relations
8
Relationship marketing
8
Öffentlichkeitsarbeit
8
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7
Consumer behaviour
7
Klein- und Mittelbetrieb
7
Konsumentenverhalten
7
Markenartikel
7
Automotive industry
6
KMU
6
Kfz-Industrie
6
Marketingstrategie
6
Psychology of advertising
6
SME
6
Servicepolitik
6
Werbepsychologie
6
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Book / Working Paper
139
Type of publication (narrower categories)
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Hochschulschrift
128
Thesis
122
Bibliografie enthalten
99
Bibliography included
99
Dissertation u.a. Prüfungsschriften
6
Glossar enthalten
2
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2
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Language
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German
136
English
2
Undetermined
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Author
All
Görgen, Frank
3
Petry, Ursula
3
Teichmann, Jochen
3
Baumann, Ernst J.
2
Braitmayer, Oliver
2
Braun, Jörg
2
Böhm, Bettina
2
Bölling, Christoph
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Hank, Benno
2
Hannig, Uwe
2
Heckner, Frank
2
Hellbusch, Heinz
2
Herrmann, Reinhard
2
Homburg, Christian
2
Honold, Heidemarie
2
Huber, Bernd
2
Hueber, Walter
2
Irmscher, Markus
2
Kaapke, Andreas
2
Kanau, Petra
2
Keck, Ernst W.
2
Kolb, Heinrich Leonhard
2
Korff, Guido
2
Kram, Stefan
2
Kummer, Hans-Ulrich
2
Lasogga, Frank
2
Lehmann, Gabriele
2
Maurer, Hans-Peter
2
Preiß, Friedrich J.
2
Richert, Egon
2
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Published in...
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Europäische Hochschulschriften / 5
Journal of business research : JBR
632
SpringerLink / Bücher
351
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
263
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
218
Journal of marketing communications
214
Discussion paper series / IZA
194
Management science : journal of the Institute for Operations Research and the Management Sciences
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
Journal of marketing management : MM
164
European journal of marketing : EJM
163
Journal of advertising research
159
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Springer eBook Collection
156
European journal of operational research : EJOR
152
Journal of marketing
152
NBER working paper series
150
Journal of economic theory
143
Journal of the Academy of Marketing Science
140
Marketing intelligence & planning
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
International journal of advertising : the review of marketing communications
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Discussion paper / Tinbergen Institute
127
The journal of business & industrial marketing
119
CESifo working papers
117
International journal of hospitality management
113
Discussion paper / Centre for Economic Policy Research
109
NBER Working Paper
108
Working paper / National Bureau of Economic Research, Inc.
106
International journal of technology marketing : IJTMkt
104
Tourism management : research, policies, practice
104
Business horizons
101
International journal of electronic marketing and retailing : IJEMR
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
International economic review
100
Information systems research : ISR
96
Technological forecasting & social change : an international journal
96
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ECONIS (ZBW)
133
USB Cologne (EcoSocSci)
6
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1
Direct Banking im Vertriebssystem von Kreditgenossenschaften
Heigl, Christian
-
2000
Persistent link: https://www.econbiz.de/10001490335
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2
Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers : eine informationsökonomische Analyse
Kapousouzi, Kiriakoula
-
2006
Persistent link: https://www.econbiz.de/10003263401
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3
Aggregate returns to individual decisions : development, income inequality and competition for jobs and workers
Sunde, Uwe
-
2003
Persistent link: https://www.econbiz.de/10001794554
Saved in:
4
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
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5
Strukturwandel des japanischen Distributionssystems : Konsequenzen für das vertikale Marketing in Japan
Gottschlich, Hendrik
-
1994
Persistent link: https://www.econbiz.de/10000887445
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6
Erschließung eines neuen Marktsegments im Lebensmittelmarkt vor dem Hintergrund des systemorientierten Marketing : dargestellt am Beispiel von Low-calory-Fertiggerichten
Baumann, Ernst J.
-
1994
Persistent link: https://www.econbiz.de/10000887681
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7
Modellanalyse der Prozessindustrie zur Gestaltung kundennaher Produktionssysteme : eine empirische Untersuchung
Keck, Ernst W.
-
1994
Persistent link: https://www.econbiz.de/10000892643
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8
Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
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9
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
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10
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000864762
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