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~isPartOf:"Europäische Hochschulschriften / 5"
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Marketingmanagement
120
Marketing management
114
Theorie
99
Theory
99
Deutschland
85
Germany
74
Marketing
34
Market entry
21
Markteintritt
21
Markteintrittsstrategie
17
Market research
14
Marktforschung
14
USA
14
International marketing
13
Internationales Marketing
13
Wettbewerbsstrategie
13
Competitive strategy
11
Erfolgsfaktor
11
Werbewirkung
11
Bank
10
Strategisches Management
10
United States
10
Bank marketing
9
Bankmarketing
9
Consumer behaviour
9
Kommunikationspolitik
9
Konsumentenverhalten
9
Marketingtheorie
9
Marktzugang
9
Multinationales Unternehmen
9
Beziehungsmarketing
8
Consumer goods marketing
8
International market entry
8
Internationaler Markteintritt
8
Klein- und Mittelbetrieb
8
Konsumgütermarketing
8
Psychology of advertising
8
Public relations
8
Relationship marketing
8
Werbepsychologie
8
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Book / Working Paper
182
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Hochschulschrift
157
Thesis
152
Bibliografie enthalten
119
Bibliography included
119
Dissertation u.a. Prüfungsschriften
18
Glossar enthalten
2
Glossary included
2
Company information
1
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1
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Language
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German
178
Undetermined
3
English
2
Author
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Bubik, Roland
4
Gottschlich, Hendrik
4
Görgen, Frank
3
Haas, Benedikt
3
Teichmann, Jochen
3
Abt, Dietmar
2
Baumann, Ernst J.
2
Bihn, Martina
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Fricke, Andreas
2
Gelking, Christoph
2
Ghebresillasie, Girma
2
Girg, Joachim
2
Glogger, Anton
2
Gude, Hardy
2
Hank, Benno
2
Hannig, Uwe
2
Heckner, Frank
2
Hellbusch, Heinz
2
Herrmann, Reinhard
2
Homburg, Christian
2
Honold, Heidemarie
2
Huber, Bernd
2
Hueber, Walter
2
Iann, Max
2
Irmscher, Markus
2
Kaapke, Andreas
2
Kanau, Petra
2
Keck, Ernst W.
2
Kolb, Heinrich Leonhard
2
Korff, Guido
2
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Published in...
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Europäische Hochschulschriften / 5
Journal of business research : JBR
759
SpringerLink / Bücher
381
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
323
Journal of retailing and consumer services
288
Journal of advertising : official publication of the American Academy of Advertising
250
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
244
NBER working paper series
240
International journal of advertising : the review of marketing communications
235
Psychology & marketing
224
Journal of marketing management : MM
218
Journal of the Academy of Marketing Science
206
Working paper / National Bureau of Economic Research, Inc.
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
NBER Working Paper
200
International journal of industrial organization
199
Journal of marketing
192
International journal of hospitality management
175
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
175
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Journal of marketing research : JMR
159
European Journal of Marketing
156
International journal of internet marketing and advertising : IJIMA
152
Journal of promotion management : JPM
147
Marketing intelligence & planning
141
The journal of business & industrial marketing
132
Marketing letters : a journal of research in marketing
129
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing : ZFP ; journal of research and management
118
Marketing theory
118
Tourism management : research, policies, practice
113
Economics letters
112
Journal of promotion management : innovations in planning and applied research
109
Marketing Intelligence & Planning
108
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Source
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ECONIS (ZBW)
163
USB Cologne (EcoSocSci)
19
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1
Die Diffusion von innovativen netzgebundenen Gütern bei unterschiedlichen Interaktionsnetzen
Röck, Christoph
-
2000
Persistent link: https://www.econbiz.de/10001467625
Saved in:
2
Marktaustrittsstrategien
Schmidt, Guido
-
1994
Persistent link: https://www.econbiz.de/10000877507
Saved in:
3
Wettbewerbsstrategien japanischer und koreanischer Automobilhersteller : Mobilitätsbarrieren auf dem deutschen Automobilmarkt und Strategien zu ihrer Überwindung
Chaveles, Spyros
-
1997
Persistent link: https://www.econbiz.de/10000610626
Saved in:
4
Wettbewerbsstrategien japanischer und koreanischer Automobilhersteller : Mobilitätsbarrieren auf dem deutschen Automobilmarkt und Strategien zu ihrer Überwindung
Chaveles, Spyros
-
1997
Persistent link: https://www.econbiz.de/10000948995
Saved in:
5
Marktaustrittsstrategien
Schmidt, Guido
-
1994
Persistent link: https://www.econbiz.de/10012700261
Saved in:
6
Strukturwandel des japanischen Distributionssystems : Konsequenzen für das vertikale Marketing in Japan
Gottschlich, Hendrik
-
1994
Persistent link: https://www.econbiz.de/10012700430
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7
Risiko-Management : eine theoretische Analyse zum Risiko und Risikowirkungsprozeß als Grundlage für ein risikoorientiertes Management unter besonderer Berücksichtigung des Marketin...
Schuy, Axel
-
1989
Persistent link: https://www.econbiz.de/10000781055
Saved in:
8
Geschichte der
Marketing-Theorie
: historische Einführung in die Marketing-Lehre
Bubik, Roland
-
1996
Persistent link: https://www.econbiz.de/10000562853
Saved in:
9
Motivationstheoretische Ansätze im Marketing : ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik
Norden, Rainer
-
1990
Persistent link: https://www.econbiz.de/10008904082
Saved in:
10
Geschichte der
Marketing-Theorie
: historische Einführung in die Marketing-Lehre
Bubik, Roland
-
1996
Persistent link: https://www.econbiz.de/10000930746
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