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International firms' strategic orientation in foreign markets
Pehrsson, Anders (ed.); Torres, Rosalina (ed.) - 2020
Persistent link: https://www.econbiz.de/10013042858
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TRENDS IN MERGERS, ACQUISITIONS AND JOINT VENTURES IN THE SINGLE EUROPEAN MARKET
Whitelock, Jeryl; Rees, Meredydd - In: European Business Review 93 (1993) 4
1992 was the year of the Single European Market. By 31 December 1992, agreement should have been reached on some 286 directives, which aimed to dismantle physical, technical and fiscal barriers to trade. In so doing, it was expected that community businesses would become more integrated,...
Persistent link: https://www.econbiz.de/10014714688
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Food retailing opportunities in Eastern Europe
Myers, Hayley; Alexander, Nicholas - In: European Business Review 97 (1997) 3, pp. 124-133
Considers the importance of Eastern European markets to Europe’s large food retailers. Describes and evaluates the … international retail activity which has already taken place in Eastern Europe and the impact this is having on retail structures in … Eastern Europe. Presents the results of a survey: compares senior retail executives’ perceptions of the opportunities which …
Persistent link: https://www.econbiz.de/10014713553
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Key steps for success in export markets
Darling, John R.; Seristö, Hannu T. - In: European Business Review 16 (2004) 1, pp. 28-43
This article focuses on a paradigm of ten key steps for successful decision making in export marketing for the European business firm. These ten steps are: analyze market opportunity; assess product potential; establish market entry mode; make a firm commitment; allocate necessary resources;...
Persistent link: https://www.econbiz.de/10014713141
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Internationalization of Central and Eastern European firms : trends and strategies
Lamotte, Oliver - 2017
Cover -- EDITORIAL ADVISORY BOARD -- Editorial -- Technological innovation among internationality active SMEs in the Czech economy -- Inducing the internationalisation of family manufacturing firms from a transition context -- International acquisitions by Polish MNEs. Value creation or...
Persistent link: https://www.econbiz.de/10013041779
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Is there a revival of regional integration in Eastern Europe
Dangerfield, Martin - In: European Business Review 95 (1995) 1, pp. 4-12
A range of agreements designed to revive East and Central European States′ (ECES) mutual trade and their trade with the former Soviet Union have proliferated since early 1993. Considers the extent to which these initiatives represent a genuine revival of regional co‐operation, and looks at...
Persistent link: https://www.econbiz.de/10014713485
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Working in Central and Eastern Europe – Cultural Business Imperatives, Critical Differences and Opportunities
PhD, Philip R. - In: European Business Review 12 (2000) 3, pp. 174-176
Persistent link: https://www.econbiz.de/10014713868
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The remarkable performance of international marketing in the second half of the twentieth century
Czinkota, Michael R.; Coskun Samli, A. - In: European Business Review 19 (2007) 4, pp. 316-331
Purpose – International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age of globalization....
Persistent link: https://www.econbiz.de/10014713258
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Combining industrial buyer and seller strategies for international supply and marketing management
Andersson, Svante; Servais, Per - In: European Business Review 22 (2010) 1, pp. 64-81
Purpose – The purpose of this paper is to review international industrial purchasing and marketing literature with a focus on portfolio models, to develop portfolio models for buyers' and sellers' international strategies, and to combine the models so that both the buyer and seller...
Persistent link: https://www.econbiz.de/10014713344
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Export stimuli and export barriers: evidence from empirical research studies
Morgan, Robert E. - In: European Business Review 97 (1997) 2, pp. 68-79
Explores two theoretical constructs evident in the exporting area of the international marketing literature: export stimuli and export barriers. Takes account of the manner in which these explanatory variables can predict export behaviour among small and medium‐sized firms. Discussion centres...
Persistent link: https://www.econbiz.de/10014713548