Blake, John; Amat Salas, Oriol; Wraith, Philip - In: European Business Review 97 (1997) 4, pp. 155-161
States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch a successful joint venture. Explores this literature and reports on how one medium‐sized European company, Nutrexpa...