Fox, Karen F.A.; Skorobogatykh, Irina I.; Saginova, Olga V. - In: European Business Review 20 (2008) 2, pp. 152-176
Purpose – The purpose of this paper is to document the first major step in the dissemination of modern marketing knowledge in the Soviet Union, the publication of a heavily censored, translated, unauthorized edition of Kotler's Marketing Management in Moscow in 1980. Kotler and his books in...