Explores the economic implications of the single European market (SEM). Alternative economic explanations of key issues are put forward beginning with the SEM. The SEM will deliver lower prices and greater efficiency if it stimulates competition and allows the realisation of economies of scale....

Examines the involvement of UK logistics, service providers (LSPs) within Continental Europe markets and considers the strategies they have used for European operations together with their favoured expansion routes which have been following piggyback opportunities, acquiring local firms, joint...

Examines the characteristics and structure of executive recruitment consultancies in France. Search consultants recruit through “head‐hunting” while selection consultants recruit through advertising. These consultancies play an important part in the market for executive recruitment. The...

The removal of discriminatory public procurement has presented a major policy issue for the European Community in the move towards the 1992 Single European Market. Considers three questions: why have governments traditionally adopted “buy national” purchasing policies and what are the...

Cross‐border mergers and acquisitions (M&As) are one way in which EC companies are meeting the challenge posed by the competitive threats of the Single European Market. Research in mergers has tended to look at the theoretical and statistical aspects of merger strategies. There is a lack of...

Suggests that EU legislation has induced enormous changes in the structure of the European financial markets, and that financial institutions increasingly modify their strategies to cope with the new developments. Identifies which type of corporate strategy enhances organizational efficiency....

Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique opportunities...

The creation of the Single Market is changing the direction of trade in the European Union (EU) as member countries become more closely integrated. This has major implications for trade with the rest of the world and thus the evolution of EU trade policy. Presents empirical evidence to show that...

The pharmaceutical business has long been a source of controversy, particularly the ability to market a drug for human consumption. The thalidomide disaster of the late 1950s and early 1960s invoked all nations in the 15 member states of the EU to require that a pharmaceutical product intended...

An enterprise’s telecommunications network is central to successful development and implementation of corporate strategy in the single European market. Considers how and by whom this strategic resource should be managed. Highlights the corporate networking options: public networking,...