The trade liberalising measures of the Single Market of the European Union have had a significant impact on business strategies. The establishment of European Monetary Union is also expected to have an influence on European trade since firms will be more inclined to exploit European markets....

Discusses the limitations of cash as a means of exchange and looks to the digital networks of the future to exploit the new technologies of e‐cash. Highlights the convenience and increasingly widespread use of digital money in business‐to‐consumer and business‐to‐business transactions....

Considers the aims of the “founding fathers” of the European Community in creating a free trade area based on the notion that “If the goods cross the frontiers, the armies won’t”. Looks at the likely impact of monetary union and argues that a single currency, with the consequent...