Hadjikhani, Amjad; Lindh, Cecilia; Thilenius, Peter - In: European Business Review 24 (2012) 2, pp. 134-150
foundation rests on relationship theory and employs the four relationship behaviour elements of trust, commitment, cooperation …'s behaviour in continuous relationships rests on incremental change, in the sense that the relationship elements of trust … relationships is guided by the level of trust, which thus forms the base for the remaining elements. The absence of incremental …