Polonsky, Michael Jay; Garma, Romana; Mittelstaedt, John D. - In: European Business Review 18 (2006) 6, pp. 437-456
Purpose – The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global...
