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Obstacles to successful implementation of strategic decisions: the British experience

Al‐Ghamdi, Salem M. - In: European Business Review 98 (1998) 6, pp. 322-327

have been returned of which only 24 are usable. Six strategy implementation problems were experienced during implementation …This study replicates and extends Alexander’s study for the purpose of identifying the recurring implementation … by over 70 per cent of the sample group. Anova results also show that firms experiencing high success in implementation …

Persistent link: https://www.econbiz.de/10014713602

Marketing strategy: taxonomy and frameworks

El‐Ansary, Adel I. - In: European Business Review 18 (2006) 4, pp. 266-293

journals. Findings – The literature casts marketing strategy formulation and implementation in the context of strategic … marketing strategy formulations and implementation by practitioners and establish bases for academic researchers to test concept … that clearly differentiate, but interrelate, marketing strategy formulation and implementation processes and recast the …

Persistent link: https://www.econbiz.de/10014713226

E-marketing orientation and social media implementation in B2B marketing

Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European Business Review 27 (2015) 6, pp. 638-655

electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation … addressing contemporary barriers to B2B social media implementation. Findings – The paper contends that each of the four … components of the EMO addresses different implementation issues faced in implementing social media and, more specifically, the …

Persistent link: https://www.econbiz.de/10014714252

The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation

Marques, Alzira; Lisboa, João; Zimmerer, Thomas W.; … - In: European Business Review 12 (2000) 1, pp. 34-40

strategy based on efficiency of production and cost leadership strategy based on production innovation. …

Persistent link: https://www.econbiz.de/10014713039

Western joint ventures in Turkey: strategic motives and partner selection criteria

Tatoglu, Ekrem - In: European Business Review 12 (2000) 3, pp. 137-147

This paper considers two important aspects of joint venture (JV) activity between Western firms and local partner firms in Turkey. First, the strategic motivation for JV formation is investigated for a sample of Western partner firms. The relative importance of a set of strategic motives is...

Persistent link: https://www.econbiz.de/10014713052

Restructuring Ford Europe

Donnelly, Tom; Morris, David - In: European Business Review 15 (2003) 2, pp. 77-86

Within the contexts of globalization, rationalization and modularization, this article seeks to explore why Ford Europe performed so badly in the second half of the 1990s, sustaining heavy losses and falling market share. The causes of this are deep‐rooted and are traced to poor model...

Persistent link: https://www.econbiz.de/10014713115

Rethinking the current dominant approach to business school strategy

Salem Khalifa, Azaddin - In: European Business Review 22 (2010) 6, pp. 591-607

Purpose – The aim of the paper is twofold: to question the current use of the extant competitive strategy frameworks … field of business school competitive strategy. This literature is then evaluated to see how sensitive it is to the specific … the current approach to business school strategy. Findings – The application of the current dominant approach in the …

Persistent link: https://www.econbiz.de/10014713372

Strategic flexibility and the emergence of virtual global strategies

Turner, Colin - In: European Business Review 24 (2012) 3, pp. 272-286

diversity, the article identifies a particular strategic type: virtual global strategy. Design/methodology/approach – The … article uses configural analysis to identify the particular strategic type of virtual global strategy. Based on the … identification of this type, the article offers evidence from the corporate telecommunications market where this strategy has emerged …

Persistent link: https://www.econbiz.de/10014713427

The Impact of the Single European Market on Cross Border Mergers in the UK Manufacturing Industry

Jansson, Kenneth; Kirk‐Smith, Michael; Wightman, Stephen - In: European Business Review 94 (1994) 2, pp. 8-13

Cross‐border mergers and acquisitions (M&As) are one way in which EC companies are meeting the challenge posed by the competitive threats of the Single European Market. Research in mergers has tended to look at the theoretical and statistical aspects of merger strategies. There is a lack of...

Persistent link: https://www.econbiz.de/10014713466

Unemployment: does Europe have a strategy

Floyd, David - In: European Business Review 95 (1995) 6, pp. 21-25

problem? Also what strategies could be adopted and does Europe have an effective strategy? Analysis would suggest that Europe …

Persistent link: https://www.econbiz.de/10014713503