strategy for European integration. Puts forward the view of many commentators that several factors have made some kind of a two …

‐making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and … relevant literature and critical insights into various management theories are provided. A conceptual sustainable partnership … development (SPD) model is outlined and placed in context. Findings – In order to be successful, a partnership arrangement needs …

the outcome of a CRM‐partnership is dependent upon their mutual efforts. Findings – The authors argue that it is essential … to remember that a CRM‐partnership is a challenge and risk for both the PD and NP organizations that may harm their … partnership be perceived as commercialism, altruism or a combination of both, in the marketplace and society? A focus on both …

quasiindependent entities, could serve this objective. At the European level, given the remaining obstacles to financial integration …