Vidor, Gabriel; Medeiros, Janine Fleith de; Fogliatto, … - In: European Business Review 27 (2015) 5, pp. 513-534
Purpose – This paper aims to propose a method to determine which mass customization (MC) characteristics should be prioritized in mass-customized service design. Design/methodology/approach – Looking at manufacturing MC systems and conducting a literature review, it is not possible to...