de Klerk, Saskia; Saayman, Melville - In: European Business Review 24 (2012) 5, pp. 382-399
settings, such as those of the festival entrepreneur, need to concentrate on building strong relationships with the role … festival is South Africa's oldest arts festival and was chosen, first because of the economic impact it has and, second … quantitative study (structured questionnaire) was used to achieve the goal of the study and 137 festival entrepreneurs participated …