Shams, S.M. Riad; Hasan, Rajibul - In: European Business Review 32 (2020) 3, pp. 459-484
Purpose: Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain. Also, knowledge management for transnational education (TNE) marketing is not...